The iconic Burberry check, the equestrian knight, and the "Burberry London Made in England" label – these elements combine to represent a pinnacle of British luxury and craftsmanship. However, the proliferation of counterfeit goods necessitates a deep understanding of what constitutes a genuine Burberry label, particularly those boasting the coveted "Made in England" designation. This article will serve as a comprehensive guide, navigating the complexities of Burberry's labeling history, differentiating genuine articles from fakes, and exploring the nuances of various Burberry lines, including the often-misunderstood Burberry Blue Label.
Genuine Burberry Label: A Detailed Examination
Authenticity is paramount when purchasing a Burberry garment or accessory. A genuine "Burberry London Made in England" label is more than just a tag; it's a testament to heritage, quality, and meticulous manufacturing. Several key features distinguish a genuine label from a counterfeit:
* The Fabric: Genuine Burberry labels are typically made from high-quality woven materials, often a satin or similar smooth fabric. The material should feel luxurious and not cheap or flimsy. Counterfeit labels often use inferior materials that feel rough or thin.
* The Thread: The stitching should be impeccable, with even, consistent stitches and no loose threads. The thread colour should complement the label's design and be neatly secured. Poor stitching is a major red flag for counterfeits.
* The Print: The printing on a genuine Burberry label is crisp, clear, and well-defined. The Burberry logo, lettering, and any other text should be sharp and free from blurring or smudging. Counterfeits often exhibit blurry or uneven printing.
* The Font: Burberry uses specific fonts for its labels, which change subtly over the years. Researching the typical font used for the era of the garment in question is crucial. Inconsistencies in font style or spacing are strong indicators of a fake.
* The Label Placement: The position of the label within the garment is consistent across genuine Burberry products. This placement varies depending on the garment type but is generally in a discreet yet easily accessible location, usually on the inside seam.
* The Country of Origin: While "Made in England" signifies the highest level of quality and authenticity, Burberry also manufactures in other locations. A label stating "Made in Italy" or another country doesn't automatically indicate a fake, but it signifies a different manufacturing process and potentially a different price point. Always check the label for consistency with the overall quality of the garment.
* Care Instructions: Genuine Burberry labels usually include care instructions printed neatly on the label or a separate care label attached nearby. These instructions should be clear and consistent with the garment's materials.
* Serial Numbers or Codes: While not always present on every label, some higher-end Burberry items may include unique serial numbers or codes that can be verified through Burberry's authentication services or authorized retailers.
Burberrys of London vs. Burberry: Understanding the Evolution of Branding
The name "Burberrys of London" is historically significant. It represents the earlier iterations of the brand, predating some of the modern branding changes. While "Burberrys of London" labels are still found on vintage pieces, the modern branding predominantly uses "Burberry." The shift in branding doesn't inherently indicate authenticity or lack thereof; rather, it points to the brand's evolution and rebranding efforts over time. The context of the label and the age of the garment are crucial in determining authenticity.
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